Theupstreamboat.com sails through behavioral concepts, theories, cognitive biases, paradoxes, intervening models, frameworks, and tools; it also searches for its real-world applications for behavior change.

The boat mission

Becoming a useful resource for those interested in human behavior and behavior change

Behavior Change Wheel

Theupstreamboat.com favors the “behavior change wheel” because it makes the boat’s journeys easy to navigate.

Figure 1: The Behavior Change Wheel:
Michie S, Atkins L, West R. (2014) The Behaviour Change Wheel: A Guide to Designing Interventions. London: Silverback Publishing; www.behaviourchangewheel.com

About the wheel

The wheel creators – Prof. Susan Michie, Lou Atkins, Robert West – have stirred 19 behavior change frameworks through a systematic review methodology.

As we can see in Figure 1, the wheel includes three colored layers covering the hub: the innermost green layer, the middle red layer, and the outermost ash layer. The hub represents the sources of behaviors. It uses the COM-B model;

  • C = Capability
  • O = Opportunity
  • M= Motivation
  • B = Behavior

The COM-B analyses the behavior; based on its findings, one has to choose one or more interventions from the middle layer. The outer rim of the wheel contains seven policy categories, again we have to choose, that create favorable environments for the implementations of the chosen interventions, and more importantly to maintain the new behaviors.