Posted in message framing Risk communication

Cover your mouth AND the nose

Cover youth mouth AND nose

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Posted in COVID19 Risk communication

Why should we wear a face mask?

Cover your mouth AND nose

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Posted in COVID19 Risk communication

When and how to wear a face mask

Even almost a year after the covid19 pandemic, reminding ourselves when and how to wear a face mask continues to become a life-saving activity. Wearing a face mask alone is inadequate to combat this pandemic. However, wearing a face mask is essential to combat this pandemic. This post reminds us…

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Posted in COVID19publichealthresearch

Face mask compliance: A simple study design

This face mask compliance observational study attracted my attention because of its simplistic nature and reader-friendly presentation. I must thank Assistant Professor Susan Parham and Dr Matthew Hardy for publishing the study on The Centre for Evidence-Based Medicine website. About the location Researchers have chosen a small tourist city in…

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Posted in message framing storytelling in science

“Plastic Bag”; a short film by Ramin Bahrani

“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…

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Posted in spin in science writing

Spin in reporting a case-control study

This post follows up on my previous post on the same topic of cannabis use and psychosis. I was inspired by a podcast presented by Matt, Chris, and Don from the Population Health Exchange of the Boston University School Health Public Health. My focus here is on the “spinning in…

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Posted in message framing

Extended Parallel Process Model (EPPM)

This model helps us to evaluate the extent to which a message achieves its intended goal. What is the Extended Parallel Process Model (EPPM)? The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient…

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Posted in Risk communication

Avoid traps in risk communication

As an individual who closely follows pandemic communication, I have been observing some communication “traps” that the communicators fall into. During my research on this, I found excellent advice from the US CDC website with regard to this topic. I am sharing relevant pieces from that post here. This post…

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Posted in Paradoxes

Simpson’s paradox: Understand the risks in data interpretation, avoid the trap

Simpson’s paradox may jeopardize your data interpretation.

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Posted in health education health promotion mental models

Paulo Freire’s the pedagogy of the oppressed

Updated December 28, 2022. Paulo Freire’s pedagogy of the oppressed has influenced adult learning and social change movements remarkably; although he published it in 1968, its influence has not waned over the years. It is, in fact, a classic masterpiece of community change. Paulo Freire (1927-1997) was a Brazilian educationist….

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