As an individual who closely follows pandemic communication, I have been observing some communication “traps” that the communicators fall into. During my research on this, I found excellent advice from the US CDC website with regard to this topic. I am sharing relevant pieces from that post here.
This post details out dos and don’ts when we communicate events related to an outbreak.
|Dos||Do not s|
|define technical terms in plain language||Use language that even a small section cannot understand|
|Ask whether you have made the information clear.||Do not assume that everything is clear.|
|use examples or analogues to explain a complex topic||Do not assume they understand everything.|
|Focus on facts at hand||Do not speculate|
|Promise only what you can deliver||Do not make promises you cannot deliver|
|Take responsibility of your share of the problem; use empathy||Do not blame or shame others|