Welcome to the library!

In this toolbox, you can navigate through the published blog posts organized under the following directions; it builds with time.

• Tools to understand/analyze behaviours
• Tools to assess behaviours
• Tools to change behaviours
• Tools to evaluate the impact

Tools to understand/analyze behaviours

Theories, models, heuristics, and cognitive biases

Theories	Prospect theory: An introduction Social norms theory: How social norms shape our behaviour Theory of reasoned action and theory of planned behaviour: Theories of reasoned action and planned behaviour Diffusion of innovation theory: Diffusion of innovation theory and the first follower Stages of self-change: A journey to the origin and its evolution
Models	Health belief model: How it was created A decade later 60 years later Health Belief Model in message framing
Heuristics and cognitive biases	Self-fulfilling prophecy Pluralistic ignorance False-consensus bias Cognitive dissonance

Public health concepts, study designs, and data interpretation

Public health concepts	Prevention Paradox: An introduction Prevention paradox in preventing alcohol-related problems
Study designs	Face mask compliance: A simple study design
Traps in data interpretation	Goodhart’s Law Simpson’s paradox: A trap in data interpretation

Tools to assess behaviours

Quantifying alcohol-related problems

Quantifying alcohol-related problems with AUDIT How to estimate the alcohol amount consumed Measuring alcohol consumption

Tools to influence public behaviour

Frameworks and models	WHO’s multimodal hand hygiene strategy The legendary journey of the Ottawa Charter
Persuasion through message framing/ Storytelling	ATP molecule as a coin in a slot machine one death is a tragedy; a million is only a statistic. The story of Frank “The Plastic Bag”: A short story
Spin in science writing	Spin in science writing – 1: reporting findings from observational study designs Spin in science writing – 2: making clinical recommendations Spin in science writing – 3: Misuse of adjectives Spin in science writing – 4: Non-reporting of negative outcomes Spin in science writing – 5: Psychiatry and Psychology Spin in science writing-6: A critical look at a case-control study Spin in science writing-7: A critic of a case-control study
Health Education	Paulo Freire’s critical consciousness

COVID 19

Risk communication

How to frame messages in an epidemic WHO short guide on how to communicate risk in COVID19 Words matter in COVID 19 risk communication Physical distancing is not social distancing Avoid traps in risk communication Cover your mouth AND the nose Do your part; stay apart

Tools to evaluate the impact of interventions

Research impact

A tool to evaluate research impact