Welcome to the library!

In this toolbox, you can navigate through the published blog posts organized under the following directions; it builds on with time.

• Tools to understand/analyze behaviors
• Tools to assess behaviors
• Tools to change behaviors
• Tools to evaluate the impact

Tools to understand/analyze behaviors

Theories, models, heuristics, and cognitive biases

Prospect theory	An introduction
Social norms theory	How social norms shape our behavior
Health Belief Model	How it was created A decade later 60 years later Health Belief Model in message framing
Theories of Reasoned Action and Planned behavior	Theories of reasoned action and planned behavior
Diffusion of Innovation Theory	Diffusion of innovation theory and the first follower
Stages of self-change	A journey to the origin and its evolution
Heuristics and cognitive biases	Self-fulfilling prophecy Pluralistic ignorance False-consensus bias Cognitive dissonance

Public health concepts,study designs, and intrepretations

Prevention paradox	Prevention Paradox: An introduction Prevention paradox in preventing alcohol-related problems
Simpson’s paradox	Simpson’s paradox: A trap in data interpretation
Simple study designs	Face mask compliance: A simple study design
Data interpretation	Goodhart’s Law

Tools to assess behaviors

Quantifying alcohol-related problems

Quantifying alcohol-related problems with AUDIT How to estimate alcohol amount consumed Measuring alcohol consumption

Tools to influence public behavior

Frameworks and models	WHO’s multimodal hand hygiene strategy The legendary journey of the Ottawa Charter
Persuasion through message framing/ Storytelling	ATP molecule as a coin in a slot machine one death is a tragedy; a million is only a statistic. The story of Frank “The Plastic Bag”: A short story
Spin in science writing	Spin in science writing – 1: reporting findings from observational study designs Spin in science writing – 2: making clinical recommendations Spin in science writing – 3: Misuse of adjectives Spin in science writing – 4: Non-reporting of negative outcomes Spin in science writing – 5: Psychiatry and Psychology Spin in science writing-6: A critical look at a case-control study Spin in science writing-7: A critic of a case-control study
Health Education	Paulo Freire’s critical consciousness

COVID 19

Risk communication

How to frame messages in an epidemic WHO short guide on how to communicate risk in COVID19 Words matter in COVID 19 risk communication Physical distancing is not social distancing Avoid traps in risk communication Cover your mouth AND the nose Do your part; stay apart

Tools to evaluate the impact of interventions

Research impact

A tool to evaluate research impact