The UpStreamBoat library

Welcome to the library!

In this toolbox, you can navigate through the published blog posts organized under the following directions; it builds on with time.

  • Tools to understand/analyze behaviors
  • Tools to assess behaviors
  • Tools to change behaviors
  • Tools to evaluate the impact

Tools to understand/analyze behaviors

Theories, models, heuristics, and cognitive biases

Prospect theoryAn introduction
Social norms theoryHow social norms shape our behavior
Health Belief ModelHow it was created
A decade later
60 years later
Health Belief Model in message framing
Theories of Reasoned Action and Planned behaviorTheories of reasoned action and planned behavior
Diffusion of Innovation TheoryDiffusion of innovation theory and the first follower
Stages of self-changeA journey to the origin and its evolution
Heuristics and cognitive biasesSelf-fulfilling prophecy
Pluralistic ignorance
False-consensus bias
Cognitive dissonance

Public health concepts,study designs, and intrepretations

Prevention paradoxPrevention Paradox: An introduction
Prevention paradox in preventing alcohol-related problems
Simpson’s paradox Simpson’s paradox: A trap in data interpretation
Simple study designsFace mask compliance: A simple study design
Data interpretationGoodhart’s Law

Tools to assess behaviors

Quantifying alcohol-related problemsQuantifying alcohol-related problems with AUDIT
How to estimate alcohol amount consumed
Measuring alcohol consumption

Tools to influence public behavior

Frameworks and modelsWHO’s multimodal hand hygiene strategy
The legendary journey of the Ottawa Charter
Persuasion through message framing/ StorytellingATP molecule as a coin in a slot machine
one death is a tragedy; a million is only a statistic.
The story of Frank
“The Plastic Bag”: A short story
Spin in science writingSpin in science writing – 1: reporting findings from observational study designs
Spin in science writing – 2: making clinical recommendations
Spin in science writing – 3: Misuse of adjectives
Spin in science writing – 4: Non-reporting of negative outcomes
Spin in science writing – 5: Psychiatry and Psychology
Spin in science writing-6: A critical look at a case-control study
Spin in science writing-7: A critic of a case-control study
Health EducationPaulo Freire’s critical consciousness


Risk communication How to frame messages in an epidemic
WHO short guide on how to communicate risk in COVID19
Words matter in COVID 19 risk communication
Physical distancing is not social distancing
Avoid traps in risk communication
Cover your mouth AND the nose
Do your part; stay apart

Tools to evaluate the impact of interventions

Research impactA tool to evaluate research impact