swiss cheese slices with a family and covid 19 virus image
Posted in #covid-19

Swiss Cheese Model for COVID-19

The Swiss Cheese Model for COVID 19 is an excellent mental tool to visualize COVID 19 prevention strategies at the system level, bird’s eye view. First, about the Swiss Cheese Model. As emphasized by James Reason, the model’s creator, it invites us to view human errors as a consequence, not…

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Posted in #covid-19 message framing

Do your part – stay apart; more relevant now

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

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Posted in #covid-19 message framing

Message framing effect on vaccine hesitancy-II

In 2018 I explored the message framing effect on measles vaccine hesitancy among the US population. In that post, I highlighted the Hendrix et al. (2014) finding that more parents were modestly persuaded to vaccinate their children when the benefits to the child were emphasized when compared to the standard…

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Posted in #covid-19 Risk communication

Is Covid 19 different from the influenza flu?

Even after a year, some are grappling with the same old question: Is Covid 19 different from the seasonal flu? How do we communicate the risk convincingly to this target audience? Obviously, we need to compare number of deaths due to Covid 19 with the number of deaths due to…

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Posted in #covid-19 Risk communication

A face mask is not a substitute for physical distancing

A face mask over your mouth AND nose is not a substitute for physical distancing; stay at least 6 feet apart from those who don’t live with you. Messageframing.com #WearAMask over youth mouth AND nose in addition to staying at least 6 feet apart from people who don’t live with…

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Posted in #covid-19 message framing Risk communication

Cover your mouth AND the nose: Massage framing

Cover youth mouth AND nose

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Posted in #covid-19 Infection control research

Alcohol sanitizers and hand hygiene compliance

Hand hygiene has become nowadays one of the most heard behavioral activities. It is one of the most effective actions we should do to prevent the spread of the COVID 19 virus. Therefore alcohol hand sanitizers are an essential commodity. The healthcare workers are not an exception. However, adherence to…

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Posted in #covid-19 Risk communication

How to frame covid19 pandemic messages

Risk communication is challenging, particularly through mass media. It can yield unintended consequences when the time-tested proven strategies are not followed. The people’s response varies with how we frame those messages. Therefore communication becomes critical here. In other words, even providing factually correct messages is not enough. Those messages should…

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