Asset mapping strategy benefits health promoters, resource and patient care navigators. It helps us,

• To identify resources available in our community,
• To forge new partnerships,
• Save time and money,
• and improve the efficiency and effectiveness of what we are doing.

Of course, it also helps us to identify gaps.

Overall, the strategy helps us visualize a more realistic picture of our community.

Asset mapping should be an integral part of social determinants of health projects.

What do we mean by community assets?

According to the UCLA Center for Health Policy Research, community assets include “anything that improves the quality of community life”.

Community assets are “anything that improves the quality of community life”.

UCLA Center for Health Policy Research

We can group community assets in many ways. The following table includes a simple classification. We can add more categories to the table.

The asset mapping model and guiding principles

The Asset-based Community Development (ABCD) Institute views asset mapping as a model. It also details ABCD’s guiding principles.

Steps to follow in community asset mapping

We can follow the following steps in asset mapping;

1. Define community and its boundaries,
2. List the assets,
3. Map

Defining the community

Defining the community begins with identifying the problem that we want to address. Then, we define the community. For example, we can consider stroke or cancer survivors living in a geographic area of our interest. However, we can use a virtual group.

Asset listing

Now, we need to determine which assets to include in our project. It can be an ongoing activity. It begins with a few assets. About cancer, we include the following assets;

1. Cancer screening centres in the identified geographical area,
2. Hospitals,
3. Outpatient treatment facilities
4. Cancer-related support groups
   1. Navigators
   2. Personal support and home care
   3. Transport services
   4. Food banks
   5. Financial support
5. Any other

Creating the asset map

We can use Google My Maps to create an asset map. I described in another post how I used it to map assets for stroke survivors living in a small geographic area in Toronto.

Further reading:

• How to create an asset map with Google My Maps
• The Asset-Baed Community Development Institute (ABCD) provides an excellent free resource about asset mapping.
• Nurture development discusses the ABCD approach.
• Community asset mapping
• Asset-based community development
• ABCD Canada website
• Four elements of the ABCD process
• Asset-based Community Development at a Glance
• Community-based prevention marketing
• Asset mapping in Los Angeles; This explains the process they followed—an excellent article.
• Asset map versus customer journey map
• Asset types: This article discusses several other tools complementary to the asset mapping tool described here.
• How to map and visualise assets