This is a very common trap the decision-makers fall into. Find out how? I will begin with two analogies: “Nail production” and the “cobra effect”. The famous “nail production” analogy A company announced to its employees that they were going to assess their productivity by the number of nails manufactured….

Can we change behavior by changing attitudes towards the behavior of concern? Not really, contrary to the popular belief. The connection between attitude and behavior is not straightforward. In the 1960s, Fishbein and Ajzen concluded it by reviewing research published to that date. They developed a theory to explain the…