Posted in #covid-19 message framing

Do your part – stay apart; more relevant now

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

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Posted in Risk communication

Avoid traps in risk communication

As an individual who closely follows pandemic communication, I have been observing some communication “traps” that the communicators fall into. During my research on this, I found excellent advice from the US CDC website with regard to this topic. I am sharing relevant pieces from that post here. This post…

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physical distancing
Posted in Risk communication

Physical distancing is not social distancing

Image source:https://pbs.twimg.com/media/EWCfY8-UwAAdsv_?format=jpg&name=small What we need exactly is to stop spreading the COVID 19 virus; that is it. We do it by staying away from each other physically and adhering to washing hands each time when we touch anything or any surface outside the home and avoid touching face each time…

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Posted in Risk communication

Words matter in COVID 19 communication

Words matter in Communicating COVID 19 pandemic. It is not easy. Unknowingly, we contribute to social stigma with our words and phrases. UN agencies have been addressing this problem during the past two decades with regard to previous outbreaks and pandemics through their country counterparts. Still, the problem exists and…

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COVID 19 virus coming out to the surface cell in large numbers
Posted in Corona virus COVID19publichealthresearch

Is COVID 19 virus a living thing?

The COVID 19 virus has only a protein – RNA; it needs a living cell to produce its own copies.

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