This face mask compliance observational study attracted my attention because of its simplistic nature and reader-friendly presentation. I must thank Assistant Professor Susan Parham and Dr Matthew Hardy for publishing the study on The Centre for Evidence-Based Medicine website. About the location Researchers have chosen a small tourist city in…

Risk communication is challenging, particularly through mass media. It can yield unintended consequences when the time-tested proven strategies are not followed. The people’s response varies with how we frame those messages. Therefore communication becomes critical here. In other words, even providing factually correct messages is not enough. Those messages should…