“Alcohol is bad for health”. This message is on a portrait frame; The message narrows the reader’s focus on the human body. under this narrative, we can list out all the illnesses alcohol consumption results in. And a whole other range of alcohol-related problems as well. This narrative lands us…

This post contains Amazon affiliate links. We may earn a commission from qualifying purchases through these links at no extra cost to you. The Montreal Protocol (#MontrealProtocol) is an upstream intervention #ClimateAction classic. It is a powerful climate treaty. It directly impacted global public health. The Protocol’s 35-year-long legendary journey…

In 1989, Northern Illinois University wanted to reduce students’ high-risk (binge) drinking behaviour. At the time, the university housed 23,000 students. Its researchers adopted the social norms marketing theory to craft messages for their social marketing campaign. This post discusses the steps they adopted. The contents of this post are…

COVID 19 vaccine hesitancy is real. It hurts. With Omicron, vaccine hesitancy has become a major roadblock. The problem has gone viral very much like the COVID19 spread. What is COVID 19 vaccine hesitancy? Vaccine hesitancy refers to situations when someone either refuses or delay getting the CVODI19 vaccines. Vaccine…

Evidence is growing that COVID-19 can transmit through the air. Need evidence?  Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s

The upstream-downstream metaphor helps public health practitioners to choose cost-effective public health interventions. This post curate peer-reviewed articles of which the main focus is the upstream-downstream” metaphor. 1. The upstream versus downstream metaphor to reduce health inequalities In this article Naoimh, E. McMahon reviews literature published until June 2020 to…

You must have been in a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets…

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

Cover youth mouth AND nose

“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…