Posted in #covid-19 message framing

Do your part – stay apart; more relevant now

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

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Posted in #covid-19 message framing

Message framing effect on vaccine hesitancy-II

In 2018 I explored the message framing effect on measles vaccine hesitancy among the US population. In that post, I highlighted the Hendrix et al. (2014) finding that more parents were modestly persuaded to vaccinate their children when the benefits to the child were emphasized when compared to the standard…

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Posted in #covid-19 message framing Risk communication

Cover your mouth AND the nose: Massage framing

Cover youth mouth AND nose

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Posted in message framing storytelling in science

The “Plastic Bag”; a short film by Ramin Bahrani

“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…

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Extended Parallel Process Model
Posted in message framing

Extended Parallel Process Model (EPPM)

Whenever we craft a message we need to have a clear idea of how we are going to evaluate the efficacy after releasing the message. The Extended Parallel Process Model (EPPM) provides a useful model exactly for that. Let first us see what it is and then how it helps…

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Got milk?
Posted in message framing

“Got milk?” and “Got Polio?: Me Neither

When I saw this, it reminded me of another famous advert with a similar narrative. It was aimed at increasing milk consumption among US consumers in the past: “Got Milk?”. “Got Milk?” was one of the most famous US campaigns. Jeff Manning, the Executive Director for the California Milk Board…

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a koala bear; pixabay
Posted in message framing storytelling in science

One death is a tragedy; a million a statistic!

Image by skeeze from Pixabay Updated July 25, 2021 As of today, the global covid19 death toll amounts to 4,172,142 deaths: 4.1 million!. And still climbing! Can we comprehend that number? We simply cannot. We are in psychic numbing or compassion fatigue or compassion collapse. Not only that, deaths are mounting…

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Posted in message framing

This message is good for “others”, not for me.

This is about the classic “third-person effect”; it is not for me (the first person), or you (the second person), it is for others (the third person). Think about this real scenario: A group of researchers showed a set of messages prepared against drink-driving to a group of 201 drivers….

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Posted in message framing

Teens favor gain-framed messages

We all love immediate gains. Health education messages should also follow this simple truth whenever possible.  How can we design such messages? While I was searching for a study based on this reality, I stumbled upon the following qualitative study published in Cancer Nursing journal, designed and conducted by Satia…

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Posted in message framing

Elaboration Likelihood Model (ELM)

Message framers use the Elaboration Likelihood Model (ELM) in everyday practice. Richard Petty and John Cacioppo developed the model and published it in 1980. I read about their paper published in 1984 through this link; this is a PDF file and freely available. What is it for? The ELM aims…

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