Montreal Protocol: 35 year long journey
Posted in health promotion how they did it message framing upstream classics

Lessons from Montreal Protocol to Upstream Public Health Community

This post contains Amazon affiliate links. We may earn a commission from qualifying purchases through these links at no extra cost to you. The Montreal Protocol (#MontrealProtocol) is an upstream intervention #ClimateAction classic. It is a powerful climate treaty. It directly impacted global public health. The Protocol’s 35-year-long legendary journey…

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Posted in message framing social marketing social norm theory

Social norms based messages to reduce high-risk drinking

In 1989, Northern Illinois University wanted to reduce students’ high-risk (binge) drinking behaviour. At the time, the university housed 23,000 students. Its researchers adopted the social norms theory to craft messages for their social marketing campaign. This post discusses their steps. The contents of this post are from Michael Haines’s…

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An umbrella in combating false information
Posted in COVID19 health education message framing Risk communication

How to deal with COVID19 vaccine hesitancy

COVID 19 vaccine hesitancy is real. It hurts. With Omicron, vaccine hesitancy has become a major roadblock. The problem has gone viral very much like the COVID19 spread. What is COVID 19 vaccine hesitancy? Vaccine hesitancy refers to situations when someone either refuses or delay getting the CVODI19 vaccines. Vaccine…

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Posted in COVID19 message framing Risk communication

COVID-19 can be airborne – Reframe your messages

Evidence is growing that COVID-19 can transmit through the air. Need evidence?  Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s

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Posted in upstream vs downstream

Health inequalities and upstream public health

The upstream-downstream metaphor helps public health practitioners to choose cost-effective public health interventions. This post curate peer-reviewed articles of which the main focus is the upstream-downstream” metaphor. 1. The upstream versus downstream metaphor to reduce health inequalities In this article Naoimh, E. McMahon reviews literature published until June 2020 to…

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social norms
Posted in Behavior Change theories message framing

How social norms shape our behavior

You must have been in a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets…

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Posted in message framing

Do your part – stay apart; more relevant now

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

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Posted in message framing Risk communication

Cover your mouth AND the nose

Cover youth mouth AND nose

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Posted in message framing storytelling in science

“Plastic Bag”; a short film by Ramin Bahrani

“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…

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Extended Parallel Process Model
Posted in message framing

Extended Parallel Process Model (EPPM)

This model helps us to evaluate the extent to which a message achieves its intended goal. What is the Extended Parallel Process Model (EPPM)? The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient…

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