First published on July 21, 2020. Examine this message: “Fast food increases your risk for heart disease due to its high content of trans fat”. (Increasing perceived threat level) Cutting back your fast food intake can reduce your risk for heart disease. (Increasing response efficacy) Preparing your meals at home is one way to reduce eating fast food”. (Increasing self-efficacy) 1. Appraising the threat: Elevating the perceived threat level of the reader The first sentence of the message attempts to elevate the threat level perceived by the target audience/ reader. It uses the fear appeal theory. It says, “Fast food…

Personal health narrative “Alcohol is bad for your health” We frequently find the above message in the media as a health education message; this is the dominant narrative. In this narrative, we force readers to think about the illnesses that alcohol drinking may cause. This frame results in two unintended consequences: Responsible drinking narrative “Drink responsibly” The industry invariably turns back and says that, This individualistic, neoliberal thinking dominates even in the public health field when it comes to interventions; the most popular intervention is to educate people about the dangers of alcohol consumption and “responsible drinking”; of course, it…

This post contains Amazon affiliate links. We may earn a commission from qualifying purchases through these links at no extra cost to you. The Montreal Protocol (#MontrealProtocol) is an upstream intervention #ClimateAction classic. It is a powerful climate treaty. It directly impacted global public health. The Protocol’s 35-year-long legendary journey carries many lessons for the public health community who sail upstream. We can adapt and adopt many of its elements. This post attempts to surface out the key elements of this Montreal Protocol success story. Let us dive into its upstream journey. Background My journey begins with the Montreal Protocol’s…

In 1989, Northern Illinois University wanted to reduce students’ high-risk (binge) drinking behaviour. Its researchers adopted the social norms theory to craft messages for their social marketing campaign. This is their story. This post refers to Michael Haines’s research paper published in 1996. and the Social Norms National Research and Resources website. Step 1: They began with a situational analysis. They surveyed students for their perceptions and drinking behaviour when partying in 1988. Of all students, 69.7 per cent of students perceived that they binge drink (more than five drinks) when partying, But, in reality, only 43 per cent of…

COVID 19 vaccine hesitancy is real. It hurts. With Omicron, vaccine hesitancy has become a major roadblock. The problem has gone viral very much like the COVID19 spread. What is COVID 19 vaccine hesitancy? Vaccine hesitancy refers to situations when someone either refuses or delay getting the CVODI19 vaccines. Vaccine hesitancy is not new; it has been there for all vaccines. However, we are discussing this again with this COVID19 pandemic. We have many resources to learn more about it. The latest addition is the Coursera course. It is free. This post dives into this excellent resource. About the course…

Evidence is growing that COVID-19 can transmit through air. Need evidence?  Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s

The upstream-downstream metaphor helps public health practitioners to choose cost-effective public health interventions. This post curates a set of peer-reviewed articles that deal with the upstream-downstream” metaphor. 1. The upstream versus downstream metaphor to reduce health inequalities In this article, Naoimh, E. McMahon reviews published literature until June 2020 to find how the upstream-downstream metaphor has helped us frame action to reduce health inequalities. The full text is available for free. Link to the article: https://academic.oup.com/jpubhealth/advance-article/doi/10.1093/pubmed/fdab157/6288548 In her previous article published in the Critical Public Health Journal, she describes how English researchers interpret the “upstream-downstream” parable. In Naoimh’s two blog…

You must have been in a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets of rules we follow. In a way, these play a crucial role in the smooth functioning of a society. Once we deviate from it, we can expect negative consequences. Robert Cialdini deconstructs the concept further; he describes two types of social norms: Descriptive and injunctive. Descriptive (popular) social norms = What…

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the original one takes 20 days to double the number of us infected, this variant will do it within 10 days. Some epidemiologists predict the numbers can go up by more than 10 fold if the current lockdown restrictions are removed.

Cover youth mouth AND nose