Tag: message framing
How to deal with COVID19 vaccine hesitancy
COVID 19 vaccine hesitancy is real. It hurts. With Omicron, vaccine hesitancy has become a major roadblock. The problem has gone viral very much like the COVID19 spread. What is COVID 19 vaccine hesitancy? Vaccine hesitancy refers to situations when someone either refuses or delay getting the CVODI19 vaccines. Vaccine…
COVID-19 can be airborne – Reframe your messages
Evidence is growing that COVID-19 can transmit through the air. Need evidence? Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s
“Upstream versus downstream” in public health
The upstream versus downstream metaphor helps public health practitioners to choose the most cost-effective public health interventions. This post curate peer-reviewed articles of which the main focus is the “upstream versus downstream” metaphor. 1. The upstream versus downstream metaphor to reduce health inequalities In this article Naoimh, E. McMahon, a…
Do your part – stay apart; more relevant now
This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…
Message framing effect on vaccine hesitancy-II
In 2018 I explored the message framing effect on measles vaccine hesitancy among the US population. In that post, I highlighted the Hendrix et al. (2014) finding that more parents were modestly persuaded to vaccinate their children when the benefits to the child were emphasized when compared to the standard…
Cover your mouth AND the nose
Cover youth mouth AND nose
“Plastic Bag”; a short film by Ramin Bahrani
“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…
Extended Parallel Process Model (EPPM)
This model helps us to evaluate the extent to which a message achieves its intended goal. What is the Extended Parallel Process Model (EPPM)? The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient…
“Got milk?” and “Got Polio?: Me Neither
When I saw this, it reminded me of another famous advert with a similar narrative. It was aimed at increasing milk consumption among US consumers in the past: “Got Milk?”. “Got Milk?” was one of the most famous US campaigns. Jeff Manning, the Executive Director for the California Milk Board…
What is Prospect Theory?
Updated on September 11, 2022 When we face different choices (prospects), we take the surest option as our best choice. On the other hand, if we think the available choices (prospects) are a certain or near certain loss, we take risks. This is the basis of Kahneman and Tversky’s Prospect…
