The UpStream boat’s blog library

Welcome to the blog library!

In this blog library, you can navigate through the published blog posts organized under the following directions. The arrangement is based on the following conceptual framework;

The Upstream boat’s
conceptual framework

It builds on with time.

  • Blog posts to understand behaviors
  • Blog posts to assess behaviors
  • Blog posts to change behaviors
  • Blog posts to evaluate the impact of interventions

Blog posts related to understanding behaviors

Theories, models, heuristics, and cognitive biases

Prospect theoryAn introduction
Social norms theoryHow social norms shape our behavior
Health Belief ModelHow it was created
A decade later
60 years later
Health Belief Model in message framing
Theories of Reasoned Action and Planned behaviorTheories of reasoned action and planned behavior
Diffusion of Innovation TheoryDiffusion of innovation theory and the first follower
Stages of self-changeA journey to the origin and its evolution
Heuristics and cognitive biasesSelf-fulfilling prophecy
Pluralistic ignorance
False-consensus bias
Cognitive dissonance

Epidemiological concepts and study designs

Prevention paradoxPrevention paradox: An introduction
Prevention paradox in preventing alcohol-related problems
Simpson’s paradox Simpson’s paradox: A trap in data interpretation
Simple study designsFace mask compliance: A simple study design
Data interpretationGoodhart’s Law

Blog posts related to assessing behaviors

Quantifying alcohol-related problemsQuantifying alcohol-related problems with AUDIT
How to estimate alcohol amount consumed
Measuring alcohol consumption

Blog posts related to behavior change

Frameworks and modelsWHO’s multimodal hand hygiene strategy
The legendary journey of the Ottawa Charter
Message framingGain-framing message in cancer prevention
Gain-framing messaging to persuade quitting smoking
Types of the gain-framed and loss-framed messages
Teens favor gain-framed messages
Message framing and climate crisis
Framing effect on vaccine hesitancyMessage framing effect on vaccine hesitancy: II
Prospect theory in message framing
Health Belief Model in message framing
Elaboration Likelihood Model Elaboration Likelihood Model in practice
Extended Parallel Process Model
Third-person effect
“Got milk?” and “got polio?”: Me neither
StorytellingATP molecule as a coin in a slot machine
one death is a tragedy; a million is only a statistic.
The story of Frank
“The Plastic Bag”: A short story
Spin in science writingSpin in science writing – 1: reporting findings from observational study designs
Spin in science writing – 2: making clinical recommendations
Spin in science writing – 3: Misuse of adjectives
Spin in science writing – 4: Non-reporting of negative outcomes
Spin in science writing – 5: Psychiatry and Psychology
Spin in science writing-6: A critical look at a case-control study
Spin in science writing-7: A critic of a case-control study
Health EducationPaulo Freire’s critical consciousness


Risk communication How to frame messages in an epidemic
WHO short guide on how to communicate risk in COVID19
Words matter in COVID 19 risk communication
Physical distancing is not social distancing
Avoid traps in risk communication
Cover your mouth AND the nose
Do your part; stay apart

Blog posts related to evaluating the impact of interventions

Research impactA tool to evaluate research impact