UpStream journeys to behavior change research

For busy behavior change and message framing practitioners

The UpStream boat journeys into behavior change research with the help of a Behavior Change Wheel. It aims to assist busy program and project managers, educators, students, and anyone who is interested in human behavior.


The image depicts a road with white and yellow lines in the middle as nudges

The “opt-out” default option becomes one of the most effective nudge strategies. It has brought many significant behavior changes in all areas of our lives.

Do you want to know more about nudging?


Ottawa charter logo

The legendary Ottawa Charter for health promotion has traveled around the world for 30 years from 1986 – 2016.


Paulo Freire

Paulo Freire, a Brazilian educationalist revolutionized adult education principles; these are still popular.


wear a face mask

Past pandemics have taught us many lessons about how to communicate the risk. These lessons led organizations such as US CDC to produce useful guides. The post is about framing ovid19 pandemic messages; it sails through the US CDC Field Epidemiology Manual which is in the public domain.

From the message framing toolbox:

Risk communicators use several message framing theories when creating public messages. Two common such theories are;


This evolving toolbox library curates the published posts under the following framework;

  • Tools to assess and understand behaviors
  • Tools to influence behaviors
  • Tools to evaluate impact