How to frame messages in pandemic response

Past pandemics have taught us many lessons about how to communicate the risk. These lessons led organizations such as US CDC to produce useful guides. The post is about how to frame covid19 pandemic messages; it sails through the US CDC Field Epidemiology Manual which is in the public domain.

Risk communicators use message framing theories when creating public messages to persuade the public to take preventive action. The following posts introduce common such theories;