Upstream Public Health tools


Yellow background with people

When we frame alcohol harm messages, we need to shift our focus from “personal responsibility” to “shared responsibility”; in other words from a portrait to a landscape view. This post discusses message framing to that effect.




Dark blue tortuous lines tapering upward with a blue boar with its upper part

Irving Zola’s upstream-downstream parable tool dramatises the underlying causes of public health problems. This post explores his parable, some related illustrations and how it helps us communicate upstream approaches.


Community asset mapping improves the work efficiency of health promoters, resource and patient care navigators. This post introduces the concept. We can create an asset map with the Google My Maps tool for free. In this post, you can find the steps I followed to create a simple tool for stroke caregivers and survivors living in Toronto.


Ottawa charter logo

The legendary Ottawa Charter for health promotion has travelled worldwide for 30 years from 1986 – 2016. It provides an excellent framework upstream along the social determinants of health platform.