Upstream public health journeys


November 21, 2022

According to the Public Health Ontario Weekly Epidemiological Summary, hospital admissions due to Covid19 among infants and those aged 80 and above in Ontario have risen from October 30 to November 5, 2022.


Community asset mapping improves the work efficiency of health promoters, resource and patient care navigators. This post introduces the concept. We can create an asset map with the Google My Maps tool for free. You can find in this post the steps that I followed in creating a simple tool for stroke caregivers and survivors living in Toronto.


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Social norms shape our behaviour. We can use the social norms theory to change unhealthy behaviours. This post discusses how a group of social marketing project managers crafted their social norms-based messages to reduce high-risk drinking among university students. This project was carried out in the 90s in the US.


Theory of Planned Behavior with an example

The Health Belief Model, Theory of Reasoned Action, and Theory of Planned Behaviour are major theories developed many decades ago. But, they are still in use in downstream interventions. Those help upstream health promoters to understand human behaviour and frame messages.


Ottawa charter logo

The legendary Ottawa Charter for health promotion has travelled worldwide for 30 years from 1986 – 2016. It provides an excellent framework upstream along the social determinants of health platform.


blue and red lines in a graph

Geoffrey Rose’s prevention paradox is another upstream public health classic. As this graph depicts that in many instances, the majority of cases arise among those at the lowest risk simply because they are the majority.


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Paulo Freire, a Brazilian educationalist revolutionised adult education principles; these are still popular.