Posted in nudging

Nudge it: II – Power of the opt-out default option

Think of a situation that you are automatically enrolled for organ donation when you obtain your vehicle license; however, you have the option to “opt-out”. This is a classic “opt-out” default option. Here, you are being nudged for organ donation. Its counterpart option is “opt-in”. In that situation, the default…

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The image depicts a road with white and yellow lines in the middle as nudges
Posted in nudging

Nudge for behavior change- I: Use the E.A.S.T. tool

The above image is a typical road nudge. It draws road users’ attention to two choices; either go straight or turn. The word, nudge, refers to “prod (a gentle push) someone’s elbow gently to draw attention”. This post dips a toe into its ocean of knowledge base. A brief history…

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