The image depicts a road with white and yellow lines in the middle as nudges
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How to use nudge theory and heuristics for better decisions

Updated on March 12, 2023 The above image is a road safety nudge. The road arrows guide road users into two choices; either go straight or turn. We find those nudges all the time. The word, nudge, refers to “prodding (a gentle push) someone’s elbow to draw attention”. This post…

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