The image depicts a road with white and yellow lines in the middle as nudges
Posted in nudging

Nudge with the E.A.S.T. tool

The above image is a typical road nudge. It draws road users’ attention to two choices; either go straight or turn. The word, nudge, refers to “prodding (a gentle push) someone’s elbow to draw attention”. This post dips a toe into its ocean of knowledge base. A brief history of…

Continue Reading...