The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient appraises its threat level; second, they resort to action; it can either be appropriate/adaptive or inappropriate/maladaptive. Stage 1: Appraising the threat First, as soon as we receive a fear-arousing message, we appraise its “perceived” threat level. Here the keyword is “perceived”. What matters most is the message recipient’s perceived threat level, not the message sender’s perceived threat level. Often, message senders who tend to be more knowledgeable than the message recipients become disappointed because…