This model helps us to evaluate the extent to which a message achieves its intended goal. What is the Extended Parallel Process Model (EPPM)? The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient appraises its threat level; second, they resort to action; it can either be appropriate/adaptive or inappropriate/maladaptive. The appropriate or adaptive actions are danger control ones. The inappropriate/ maladaptive actions are fear control ones. Stage 1: Appraising the threat First, as soon as we receive a fear-arousing message, we appraise its…