“Alcohol is bad for health”. This message is on a portrait frame; The message narrows the reader’s focus on the human body. under this narrative, we can list out all the illnesses alcohol consumption results in. And a whole other range of alcohol-related problems as well. This narrative lands us…

Welcome to the world of effective communication for promoting public health and safety! In this blog post, we will explore the power of using plain language for crafting public health messages. By using simple and clear language in your messaging, we can ensure that, Whether you’re a public health professional…

This post contains Amazon affiliate links. We may earn a commission from qualifying purchases through these links at no extra cost to you. The Montreal Protocol (#MontrealProtocol) is an upstream intervention #ClimateAction classic. It is a powerful climate treaty. It directly impacted global public health. The Protocol’s 35-year-long legendary journey…

In 1989, Northern Illinois University wanted to reduce students’ high-risk (binge) drinking behaviour. At the time, the university housed 23,000 students. Its researchers adopted the social norms marketing theory to craft messages for their social marketing campaign. This post discusses the steps they adopted. The contents of this post are…

We respond differently to the same facts depending on whether it presents either as a gain or a loss; that is what the Prospect Theory says. We go for the sure gain even if it is perceived as smaller than the much more significant unsure gain. But, we go for…

COVID 19 vaccine hesitancy is real. It hurts. With Omicron, vaccine hesitancy has become a major roadblock. The problem has gone viral very much like the COVID19 spread. What is COVID 19 vaccine hesitancy? Vaccine hesitancy refers to situations when someone either refuses or delay getting the CVODI19 vaccines. Vaccine…

Evidence is growing that COVID-19 can transmit through the air. Need evidence?  Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s

You must have been in a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets…

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

Cover youth mouth AND nose