social norms
Posted in Behavioral theories message framing

How social norms shape our behavior – I

You must have been into a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets…

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Posted in #covid-19 message framing

Do your part – stay apart; more relevant now

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

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Posted in #covid-19 message framing

Message framing effect on vaccine hesitancy-II

In 2018 I explored the message framing effect on measles vaccine hesitancy among the US population. In that post, I highlighted the Hendrix et al. (2014) finding that more parents were modestly persuaded to vaccinate their children when the benefits to the child were emphasized when compared to the standard…

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Posted in #covid-19 message framing Risk communication

Cover your mouth AND the nose: Massage framing

Cover youth mouth AND nose

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Posted in message framing storytelling in science

The “Plastic Bag”; a short film by Ramin Bahrani

“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…

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Extended Parallel Process Model
Posted in message framing

Extended Parallel Process Model (EPPM)

This model helps us to evaluate the extent to which a message achieves its intended goal. What is the Extended Parallel Process Model (EPPM)? The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient…

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Posted in message framing

Elaboration Likelihood Model -in-practice

I wrote a post earlier to introduce the Elaboration Likelihood Model (ELM). This post discusses how Brian Flynn et al. (2011) applied this model in the public health field. The researchers studied how US grade 7-8 students processed anti-smoking messages using this model. Studying how grade 7 – 8 students…

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Got milk?
Posted in message framing

“Got milk?” and “Got Polio?: Me Neither

When I saw this, it reminded me of another famous advert with a similar narrative. It was aimed at increasing milk consumption among US consumers in the past: “Got Milk?”. “Got Milk?” was one of the most famous US campaigns. Jeff Manning, the Executive Director for the California Milk Board…

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a koala bear; pixabay
Posted in message framing storytelling in science

One death is a tragedy; a million a statistic!

Image by skeeze from Pixabay Updated July 25, 2021 I wrote the original post under the above title in Febraury, 2020 just before the COVID19 pandemic sets in. It referred to millions of deaths of animals due to massive wildfires in Australia. Then, I added an update in June 2020;…

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Climate crisis
Posted in message framing

Message framing and Climate Crisis

Climate crisis is real; it is happening. And, people are concerned about it (except Trump). However, few seem to willing to act upon it as in the case of any other problem of our daily lives. What type of climate change messages are more persuasive? This is not a new…

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