Category: message framing
Lessons from Montreal Protocol to Upstream Public Health Community
This post contains Amazon affiliate links. We may earn a commission from qualifying purchases through these links at no extra cost to you. The Montreal Protocol (#MontrealProtocol) is an upstream intervention #ClimateAction classic. It is a powerful climate treaty. It directly impacted global public health. The Protocol’s 35-year-long legendary journey…
Social norms based messages to reduce high-risk drinking
In 1989, Northern Illinois University wanted to reduce students’ high-risk (binge) drinking behaviour. At the time, the university housed 23,000 students. Its researchers adopted the social norms theory to craft messages for their social marketing campaign. This post discusses their steps. The contents of this post are from Michael Haines’s…
How to use the prospect theory to frame messages
We respond differently to the same facts depending on whether it presents either as a gain or a loss; that is what the Prospect Theory says. We go for the sure gain even if it is perceived as smaller than the much more significant unsure gain. But, we go for…
How to deal with COVID19 vaccine hesitancy
COVID 19 vaccine hesitancy is real. It hurts. With Omicron, vaccine hesitancy has become a major roadblock. The problem has gone viral very much like the COVID19 spread. What is COVID 19 vaccine hesitancy? Vaccine hesitancy refers to situations when someone either refuses or delay getting the CVODI19 vaccines. Vaccine…
COVID-19 can be airborne – Reframe your messages
Evidence is growing that COVID-19 can transmit through the air. Need evidence? Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s
How social norms shape our behavior
You must have been in a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets…
Do your part – stay apart; more relevant now
This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…
Cover your mouth AND the nose
Cover youth mouth AND nose
“Plastic Bag”; a short film by Ramin Bahrani
“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…
Extended Parallel Process Model (EPPM)
This model helps us to evaluate the extent to which a message achieves its intended goal. What is the Extended Parallel Process Model (EPPM)? The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient…
