Updated on May 20, 2024 This post explores how a US research team crafted anti-smoking messages using the Elaboration Likelihood model. Below is one summary script of the twelve video clips the researchers showed to 1771 middle school students from Miami, Boston, and North Carolina school districts. “With a fast-paced Latin rhythm, Juan mingles with the crowd in a schoolyard. The narrator says, “He’s cool because he wears the right gear, is a good student, nice to girls, cool with the guys, and, he doesn’t smoke”. Then, Juan refuses a cigarette and his friends comment; “he did the right thing”….

Updated on March 31, 2024. Zoom in to the following graph’s red bars; Those red bars represent the probabilities of conceiving a baby with Down syndrome in each group. As we can see in the X-axis, women aged 30 and younger carry the lowest probability risk. Then, the risk level rises with age from 1.3 per cent at 30-34 to 34.6 at 45 and above. Now, zoom in on the blue bars. Those represent the share of women with such babies out of all women who delivered babies having Down syndrome by woman’s age group. Now, the pattern reverses. The…