Posted in message framing

Elaboration Likelihood Model -in-practice

I wrote a post earlier to introduce the Elaboration Likelihood Model (ELM). This post discusses how Brian Flynn et al. (2011) applied this model in the public health field. The researchers studied how US grade 7-8 students processed anti-smoking messages using this model. Studying how grade 7 – 8 students…

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Posted in message framing

Elaboration Likelihood Model (ELM)

Message framers use the Elaboration Likelihood Model (ELM) in everyday practice. Richard Petty and John Cacioppo developed the model and published it in 1980. I read about their paper published in 1984 through this link; this is a PDF file and freely available. What is it for? The ELM aims…

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