Updated on May 20, 2024 This post explores how a US research team crafted anti-smoking messages using the Elaboration Likelihood model. Below is one summary script of the twelve video clips the researchers showed to 1771 middle school students from Miami, Boston, and North Carolina school districts. “With a fast-paced Latin rhythm, Juan mingles with the crowd in a schoolyard. The narrator says, “He’s cool because he wears the right gear, is a good student, nice to girls, cool with the guys, and, he doesn’t smoke”. Then, Juan refuses a cigarette and his friends comment; “he did the right thing”….