Tag: ELM
Posted in message framing
How to craft anti-smoking messages using the Elaboration Likelihood Model
Updated on December 23, 2022 This post explores how a US research team crafted anti-smoking messages using the Elaboration Likelihood model. Below is one of the summary scripts of one of the twelve television-friendly messages the researchers presented to 1771 middle school students from Miami, Boston, and North Carolina school…
