How we frame our messages influence how we take climate action. The Climate crisis is real; it is happening. And, people are concerned about it. However, few seem to be willing to act upon it as in the case of any other problem in our daily lives. What type of climate change messages are more persuasive? On October 20, 2022, a Nature article, by Niheer Dasandi et al showed that when we frame climate messages in a positive frame, highlighting health and environmental impact and global immediacy bolster public support. Positive framing is more persuasive. This is not a new…