Climate crisis
Posted in message framing

Message framing and Climate Crisis

Climate crisis is real; it is happening. And, people are concerned about it (except Trump). However, few seem to willing to act upon it as in the case of any other problem of our daily lives. What type of climate change messages are more persuasive? This is not a new…

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Posted in message framing

Types of gain-framed and loss-framed messages

If we look deeper, we can recognize the sub-types of gain-framed and loss-framed messages. Let us have a look on this.   Gain – framed sub-types Sub-type 1: achieving a desirable outcome  E.g.: If you do mammograms regularly, you are doing your best to detect breast cancer at the earliest stage …

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Posted in message framing

Gain-framed messages to persuade quitting smoking

Above are the two examples of many quitting smoking promotion messages; one is a loss-framed and the other is a gain-framed message. We can find both message types in print, electronic, and social media world. And, health professionals too, knowingly or unknowingly, use both types in their daily encounters with…

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