Category: Behavior Change theories
How social norms shape our behavior
You must have been in a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets…
Theories of reasoned action and planned behavior
Can we change behaviour by changing attitudes towards the behaviour of concern? Not really, contrary to the popular belief. The connection between attitude and behaviour is not straightforward. In the 1960s, Fishbein and Ajzen concluded it by reviewing research published to that date. They developed a theory to explain the…
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Stages of Self-Change
Although behaviour change occurs in a continuum, researchers have identified stages of self-change in some behaviours such as quitting smoking. Let us embark on this journey starting 37 years ago: In 1983. 1983: “Stages of change” Since the early 1980s, two researchers – James Prochaska and Carlos DiClemente – had…
Health belief model
The Health Belief Model (HBM) is a mental tool. It helps us to create messages to persuade others to start healthier habits. It also helps us to design upstream public health interventions. In this blog post, we will explore, Health Belief Model’s origins The model has a rich history. It…
