legendary journey of the ottawa charter
Posted in health promotion

The legendary journey of the Ottawa Charter

Above are logos of the global health promotion conferences held in different cities in the world since 1986. Thirty years have passed since its inception in 1986. As its name implies, the first one was launched in Ottawa, Canada. This post sails through to peer back into the Charter’s legendary…

Continue Reading...
social norms
Posted in Behavioral theories message framing

How social norms shape our behavior – I

You must have been into a library; you stay silent. That is a classic social norm example. Another common one is littering. As we all know social norms can either be socially desirable or socially undesirable. Every day we adhere to social norms that are an array of unwritten sets…

Continue Reading...
Posted in Behavior Change theories message framing

Health Belief Model in message framing

What is it for? Health Belief Model (HBM) theorizes how our beliefs influence our attitudes and then actions. Previous posts about its origin in the 1960s, a review decade after its introduction, and another review 60 years later in 2010 provide a detailed understanding of the model. How does it…

Continue Reading...