Personal health narrative “Alcohol is bad for your health” We frequently find the above message in the media as a health education message; this is the dominant narrative. In this narrative, we force readers to think about the illnesses that alcohol drinking may cause. This frame results in two unintended consequences: Responsible drinking narrative “Drink responsibly” The industry invariably turns back and says that, This individualistic, neoliberal thinking dominates even in the public health field when it comes to interventions; the most popular intervention is to educate people about the dangers of alcohol consumption and “responsible drinking”; of course, it…