Category: Risk communication
COVID-19 can be airborne – Reframe your messages
Evidence is growing that COVID-19 can transmit through the air. Need evidence? Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s
Is Covid 19 different from the influenza flu?
Even after a year, some are grappling with the same old question: Is Covid 19 different from the seasonal flu? How do we communicate the risk convincingly to this target audience? Obviously, we need to compare number of deaths due to Covid 19 with the number of deaths due to…
A face mask is not a substitute for physical distancing
A face mask over your mouth AND nose is not a substitute for physical distancing; stay at least 6 feet apart from those who don’t live with you. Messageframing.com #WearAMask over youth mouth AND nose in addition to staying at least 6 feet apart from people who don’t live with…
Cover your mouth AND the nose: Massage framing
Cover youth mouth AND nose
Why should we wear a face mask?
Cover your mouth AND nose
When and how to wear a face mask
Even almost a year after the covid19 pandemic, reminding ourselves when and how to wear a face mask continues to become a life-saving activity. Wearing a face mask alone is inadequate to combat this pandemic. However, wearing a face mask is essential to combat this pandemic. This post reminds us…
Avoid traps in risk communication
As an individual who closely follows pandemic communication, I have been observing some communication “traps” that the communicators fall into. During my research on this, I found excellent advice from the US CDC website with regard to this topic. I am sharing relevant pieces from that post here. This post…
Physical distancing is not social distancing
Image source:https://pbs.twimg.com/media/EWCfY8-UwAAdsv_?format=jpg&name=small What we need exactly is to stop spreading the COVID 19 virus; that is it. We do it by staying away from each other physically and adhering to washing hands each time when we touch anything or any surface outside the home and avoid touching face each time…
Words matter in COVID 19 communication
Words matter in Communicating COVID 19 pandemic. It is not easy. Unknowingly, we contribute to social stigma with our words and phrases. UN agencies have been addressing this problem during the past two decades with regard to previous outbreaks and pandemics through their country counterparts. Still, the problem exists and…
WHO short guide on how to communicate COVID 19
This is not a new one. It was released on Feb. 24, 2020. And, it is the responsibility of the WHO people to communicate and train relevant country representatives. The key points in this very short document are as follows; 1. Do talk about “people who have COVID 19”(Do not…
