This face mask compliance observational study attracted my attention because of its simplistic nature and reader-friendly presentation. I must thank Assistant Professor Susan Parham and Dr Matthew Hardy for publishing the study on The Centre for Evidence-Based Medicine website. About the location Researchers have chosen a small tourist city in Paris for this face mask compliance study. Their reason for choosing this place is because of its popularity among both tourists and the local population. Wearing face coverings became mandatory in this place by the time they conducted the observation. Location selection Professor Susan Parham and Dr Matthew Hardy have…

Risk communication is challenging, particularly through mass media. It can yield unintended consequences when the time-tested proven strategies are not followed. The people’s response varies with how we frame those messages. Therefore communication becomes critical here. In other words, even providing factually correct messages is not enough. Those messages should be framed to persuade the message recipients. how do we do that? Previous epidemics like SARS and Ebola have taught us some lessons in this regard. The World Health Organization (WHO), US CDC, and European Union have developed guidelines based on prior experience. Those are as follows; The US CDC…