Even after a year, some are grappling with the same old question: Is Covid 19 different from the seasonal flu? How do we communicate the risk convincingly to this target audience? Obviously, we need to compare number of deaths due to Covid 19 with the number of deaths due to…

Image source:https://pbs.twimg.com/media/EWCfY8-UwAAdsv_?format=jpg&name=small What we need exactly is to stop spreading the COVID 19 virus; that is it. We do it by staying away from each other physically and adhering to washing hands each time when we touch anything or any surface outside the home and avoid touching face each time…

Words matter in Communicating the COVID-19 pandemic. It is not easy. Unknowingly, we contribute to social stigma with our words and phrases. UN agencies have been addressing this problem during the past two decades about previous outbreaks and pandemics through their country counterparts. Still, the problem exists and is widespread….

This is not a new one. It was released on Feb. 24, 2020. And, it is the responsibility of the WHO people to communicate and train relevant country representatives. The key points in this very short document are as follows; 1. Do talk about “people who have COVID 19”(Do not…

Risk communication is challenging, particularly through mass media. It can yield unintended consequences when the time-tested proven strategies are not followed. The people’s response varies with how we frame those messages. Therefore communication becomes critical here. In other words, even providing factually correct messages is not enough. Those messages should…