Posted in message framing storytelling in science

“Plastic Bag”; a short film by Ramin Bahrani

“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…

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Extended Parallel Process Model (EPPM)

This model helps us to evaluate the extent to which a message achieves its intended goal. What is the Extended Parallel Process Model (EPPM)? The EPPM forces us to look at the message from the message recipient’s point of view. The message recipient process it in two stages; first. recipient…

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“Got milk?” and “Got Polio?: Me Neither

When I saw this, it reminded me of another famous advert with a similar narrative. It was aimed at increasing milk consumption among US consumers in the past: “Got Milk?”. “Got Milk?” was one of the most famous US campaigns. Jeff Manning, the Executive Director for the California Milk Board…

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Posted in message framing storytelling in science

One death is a tragedy; a million a statistic!

Image by skeeze from Pixabay Updated July 25, 2021 I wrote the original post under the above title in February 2020 just before the COVID-19 pandemic sets in. It referred to millions of deaths of animals due to massive wildfires in Australia. Then, I added an update in June 2020;…

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Influence of message framing on climate action

How we frame our messages influence how we take climate action. The Climate crisis is real; it is happening. And, people are concerned about it. However, few seem to be willing to act upon it as in the case of any other problem in our daily lives. What type of…

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This message is good for “others”, not for me.

This is about the classic “third-person effect”; it is not for me (the first person), or you (the second person), it is for others (the third person). Think about this real scenario: A group of researchers showed a set of messages prepared against drink-driving to a group of 201 drivers….

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Elaboration Likelihood Model for effective communication

Updated on December 23, 2022 Looking to persuade your audience with your message? Understanding the Elaboration Likelihood Model (ELM) can be the key to delivering your message effectively. This model outlines two routes to persuasion: the Central Route and the Peripheral Route. In this blog post, we’ll take a closer…

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