Posted in message framing

Types of gain-framed and loss-framed messages

If we look deeper, we can recognize the sub-types of gain-framed and loss-framed messages. Let us have a look on this.   Gain – framed sub-types Sub-type 1: achieving a desirable outcome  E.g.: If you do mammograms regularly, you are doing your best to detect breast cancer at the earliest stage …

Continue Reading...
Posted in message framing

Health Belief Model in message framing

What is it for? Health Belief Model (HBM) theorizes how our beliefs influence our attitudes and then actions. How does it occur according to the Model? Our attitudes depend on six types of belief constructs: Perceived susceptibility to the condition  Perceived seriousness of the condition Perceived benefits of the action…

Continue Reading...
Posted in message framing

Message framing effect on vaccine hesitancy

Measles outbreaks are becoming a real headache now in the US. We know the reason: Low measles vaccination coverage. Parents fear to jab their babies with vaccines due to the vaccine’s over-emphasized adverse effects. Program managers grapple with the challenge of message framing. Because of my enthusiasm about the effect…

Continue Reading...
Posted in message framing

Gain-framed messages to persuade quitting smoking

Above are the two examples of many quitting smoking promotion messages; one is a loss-framed and the other is a gain-framed message. We can find both message types in print, electronic, and social media world. And, health professionals too, knowingly or unknowingly, use both types in their daily encounters with…

Continue Reading...
Posted in message framing

Prospect theory in message framing

Daniel Kahneman and Amos Tversky’s Prospect theory has helped improve our quality of life in a variety of ways. I have written about it earlier. This post relates its application in message framing. In short, the Prospect theory says we respond differently for the perceived losses or costs and gains…

Continue Reading...