Posted in message framing

Teens favor gain-framed messages

We all love immediate gains. Health education messages should also follow this simple truth whenever possible.  How can we design such messages? While I was searching for a study based on this reality, I stumbled upon the following qualitative study published in Cancer Nursing journal, designed and conducted by Satia…

Continue Reading...
Posted in message framing

Elaboration Likelihood Model (ELM)

Message framers use the Elaboration Likelihood Model (ELM) in everyday practice. Richard Petty and John Cacioppo developed the model and published it in 1980. I read about their paper published in 1984 through this link; this is a PDF file and freely available. What is it for? The ELM aims…

Continue Reading...
Posted in message framing

Gain-framed vs loss-framed message types

If we look deeper, we can recognize the sub-types of gain-framed and loss-framed messages. Let us have a look on this.   Gain – framed sub-types Sub-type 1: achieving a desirable outcome  E.g.: If you do mammograms regularly, you are doing your best to detect breast cancer at the earliest stage …

Continue Reading...
Posted in Behavior Change theories message framing

Health Belief Model in message framing

What is it for? Health Belief Model (HBM) theorizes how our beliefs influence our attitudes and then actions. Previous posts about its origin in the 1960s, a review decade after its introduction, and another review 60 years later in 2010 provide a detailed understanding of the model. How does it…

Continue Reading...
Posted in message framing

Message framing effect on vaccine hesitancy

Measles outbreaks are becoming a real headache in the US. We know the reason: Low measles vaccination coverage! Parents fear to jab their babies with vaccines due to the vaccine’s adverse effects. How do healthcare workers deal with this dilemma?: Persuading parents to jab their children. Loss-framed messages and gain-framed…

Continue Reading...
Posted in message framing

Gain-framed messages to persuade quitting smoking

Above are the two examples of many quitting smoking promotion messages; one is a loss-framed and the other is a gain-framed message. We can find both message types in print, electronic, and social media world. And, health professionals too, knowingly or unknowingly, use both types in their daily encounters with…

Continue Reading...
Posted in message framing

Prospect theory in message framing

Daniel Kahneman and Amos Tversky’s Prospect theory has helped improve our quality of life in a variety of ways. I have written about it earlier. This post relates its application in message framing. In short, the Prospect theory says we respond differently for the perceived losses or costs and gains…

Continue Reading...