Posted in message framing social marketing social norm theory

Can social norms marketing reduce high-risk drinking?

In 1989, Northern Illinois University wanted to reduce students’ high-risk (binge) drinking behaviour. At the time, the university housed 23,000 students. Its researchers adopted the social norms marketing theory to craft messages for their social marketing campaign. This post discusses the steps they adopted. The contents of this post are…

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Posted in health promotion Tools

How to create an asset map with Google My Maps

A previous post discussed how community asset mapping benefits health promoters. This post describes how I created a visual asset map using the freely available Google My Maps tool. In this project, I chose stroke survivors and their caregivers as my target audience. It was because of a project that…

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Posted in health promotion Tools

Community asset mapping

Asset mapping strategy brings many benefits to health promoters, resource and patient care navigators. It helps us, Of course, it helps us to identify gaps also. All in all, the strategy helps us to visualize a more realistic picture of our community. In fact, asset mapping should be an integral…

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Posted in message framing

How to use the prospect theory to frame messages

We respond differently to the same facts depending on whether it presents either as a gain or a loss; that is what the Prospect Theory says. We go for the sure gain even if it is perceived as smaller than the much more significant unsure gain. But, we go for…

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Posted in COVID19 health education message framing Risk communication

How to deal with COVID19 vaccine hesitancy

COVID 19 vaccine hesitancy is real. It hurts. With Omicron, vaccine hesitancy has become a major roadblock. The problem has gone viral very much like the COVID19 spread. What is COVID 19 vaccine hesitancy? Vaccine hesitancy refers to situations when someone either refuses or delay getting the CVODI19 vaccines. Vaccine…

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Posted in COVID19

The third dose may prevent your hospital admission

A group of Isreal researchers have documented hospital admissions due to COVID-19. They have compared the patients’ vaccine status and found that majority did not have the third dose. Following is the graph from their research paper published on The Lancet, October 29, 2021. Following is the link to the…

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Posted in COVID19 message framing Risk communication

COVID-19 can be airborne – Reframe your messages

Evidence is growing that COVID-19 can transmit through the air. Need evidence?  Julian W Tang et al.’s BMJ article dissects the evidence. Furthermore, governments are changing their health education messages accordingly. In this video clip, the Canadian government are now promoting adequate ventilation as a method of reducing transmission. https://www.youtube.com/watch?v=ZZjTT4nrWu4&t=24s

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Posted in upstream vs downstream

Health inequalities and upstream public health

The upstream-downstream metaphor helps public health practitioners to choose cost-effective public health interventions. This post curate peer-reviewed articles of which the main focus is the upstream-downstream” metaphor. 1. The upstream versus downstream metaphor to reduce health inequalities In this article Naoimh, E. McMahon reviews literature published until June 2020 to…

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Posted in health equity health promotion upstream vs downstream

Upstream vs downstream in public health

Those who know public health know Prof. Irving Zola‘s “upstream vs downstream” parable. Irving Zola is a medical sociologist. His friend, John McKinlay, describes Zola’s parable in his 2019 article titled “A case for re-focusing upstream: The political economy of illness”1. The “Upstream boat” sails through this upstream path. Following…

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Posted in nudging

Nudge with the opt-out default option

Think of a situation where you are automatically enrolled for organ donation when you obtain your vehicle license; however, you have the option to “opt-out”. This is a classic “opt-out” default option. Here, you are being nudged for organ donation. Its counterpart option is “opt-in”. In that situation, the default…

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