Posted in #covid-19 message framing Risk communication

Cover your mouth AND the nose: Massage framing

Cover youth mouth AND nose

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wear a face mask
Posted in COVID19 Risk communication

Why should we wear a face mask?

Cover your mouth AND nose

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Posted in COVID19 Risk communication

When and how to wear a face mask

Even almost a year after the covid19 pandemic, reminding ourselves when and how to wear a face mask continues to become a life-saving activity. Wearing a face mask alone is inadequate to combat this pandemic. However, wearing a face mask is essential to combat this pandemic. This post reminds us…

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Posted in COVID19publichealthresearch

Face mask compliance: A simple study design

This face mask compliance observational study attracted my attention because of its simplistic nature and reader-friendly presentation. I must thank Assistant Professor Susan Parham and Dr. Matthew Hardy for publishing the study on The Centre for Evidence-Based Medicine website. About the location Researchers have chosen a small tourist city in…

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Posted in message framing storytelling in science

The “Plastic Bag”; a short film by Ramin Bahrani

“They told me it’s out there: The Pacific Vortex. Paradise”; The “Plastic bag” anticipates his destiny through Werner Herzog’s voice. “No one needs me here anymore, Not even my Maker”; the “Plastic bag” laments while observing the sunset on the beach. “He” is about to dive into the deep ocean…

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Posted in spin in science writing

Spin in writing-6: A critic of a case-control study

This post is a follow-up to my previous post on the same topic, which was inspired by a journal club podcast that dealt with a research paper on Cannabis use and psychosis. The podcast was presented by Matt. Chris, and Don at the Population Health Exchange of the Boston University…

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Extended Parallel Process Model
Posted in message framing

Extended Parallel Process Model (EPPM)

Whenever we craft a message we need to have a clear idea of how we are going to evaluate the efficacy after releasing the message. The Extended Parallel Process Model (EPPM) provides a useful model exactly for that. Let first us see what it is and then how it helps…

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Posted in Risk communication

Avoid traps in risk communication

As an individual who closely follows pandemic communication, I have been observing some communication “traps” that the communicators fall into. During my research on this, I found excellent advice from the US CDC website with regard to this topic. I am sharing relevant pieces from that post here. This post…

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Simpson's paradox
Posted in Paradoxes

Simpson’s paradox: A trap in data interpretation

Simpson’s paradox may jeopardize your data interpretation.

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Paulo Freire
Posted in health education

Paulo Freire’s critical consciousness

Photo source:https://commons.wikimedia.org/wiki/File:Paulo_Freire_1977.jpg Paulo Freire, a Brazilian, who lived between 1927 – 1997, is still popular for his revolutionary ideas about adult education, particularly with “critical consciousness”. He was a “pedagogue”; the term, according to dictionaries, refers to someone who goes by-the-book. He became influential with his community work in educating…

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