Posted in message framing

Do your part – stay apart; more relevant now

This message becomes more relevant now than before with the growing presence of the COVID 19 variants. The new variants are more transmissible; for example, the UK variant is said to be 56 percent more transmissible than the original COVID 19 virus. What does that mean? It means if the…

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Posted in message framing

Message framing effect on vaccine hesitancy-II

In 2018 I explored the message framing effect on measles vaccine hesitancy among the US population. In that post, I highlighted the Hendrix et al. (2014) finding that more parents were modestly persuaded to vaccinate their children when the benefits to the child were emphasized when compared to the standard…

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Posted in Uncategorized

Face mask comparison

Germany mandated the wearing of surgical masks, commonly called N95 while traveling public transport and public places two days ago. Previously clinical studies have shown cloth masks’ efficacy varies from 30 percent to 80 percent. Last December, a German community-based comparative study found normal masks’ efficacy as 45 percent. The…

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Posted in Risk communication

Is Covid 19 different from the influenza flu?

Even after a year, some are grappling with the same old question: Is Covid 19 different from the seasonal flu? How do we communicate the risk convincingly to this target audience? Obviously, we need to compare number of deaths due to Covid 19 with the number of deaths due to…

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US CDC COVID-19 message
Posted in COVID19publichealthresearch Paradoxes

US COVID-19 pandemic: Cases vs deaths paradox

The US CDC data reveals an interesting age-specific case versus deaths paradox. Look at the following graph. I created the graph using data available at the US CDC website. Of all the COVID-19 cases, 85.6 percent occurred among those aged equal and below 64 years. In contrast, of all the…

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Posted in Risk communication

A face mask is not a substitute for physical distancing

A face mask over your mouth AND nose is not a substitute for physical distancing; stay at least 6 feet apart from those who don’t live with you. Messageframing.com #WearAMask over youth mouth AND nose in addition to staying at least 6 feet apart from people who don’t live with…

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Posted in message framing Risk communication

Cover your mouth AND the nose: Massage framing

Cover youth mouth AND nose

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wear a face mask
Posted in COVID19 Risk communication

Why should we wear a face mask?

Cover your mouth AND nose

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Posted in COVID19 Risk communication

When and how to wear a face mask

Even almost a year after the covid19 pandemic, reminding ourselves when and how to wear a face mask continues to become a life-saving activity. Wearing a face mask alone is inadequate to combat this pandemic. However, wearing a face mask is essential to combat this pandemic. This post reminds us…

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Posted in COVID19publichealthresearch

Face mask compliance: A simple study design

This face mask compliance observational study attracted my attention because of its simplistic nature and reader-friendly presentation. I must thank Assistant Professor Susan Parham and Dr. Matthew Hardy for publishing the study on The Centre for Evidence-Based Medicine website. About the location Researchers have chosen a small tourist city in…

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